Just under half of UK companies have no method of measuring whether their website is effective or not, according to research released by web hosting firm Fasthosts.
The study found that the average business has had a website for three to four years but 43% have no method to measure how useful the site is in terms of generating sales or how well the site is performing.
77% of firms fail to measure any type of return on investment for their websites, and 34% admit that they have never considered checking the popularity or effectiveness of their website.
"In today's difficult economic climate, the web has never been more relevant for every type of UK enterprise. However, a huge number of firms continue to invest blindly in a web presence without checking whether it is earning its keep. Irrespective of the scale of web project, every business will benefit from using simple statistics to monitor efficiencies and ensure that every visitor is being capitalised upon," said Steve Holford of Fasthosts.
www.ukba.co.uk
Showing posts with label website. Show all posts
Showing posts with label website. Show all posts
Friday, 16 October 2009
Sunday, 10 May 2009
33% of SMEs neglect their websites
Small and medium-sized companies are neglecting their websites in the recession, according to new research by web hosting company Fasthosts Internet.
The survey revealed that 33% of SMEs are not updating their websites because they do not have enough time, even though just under 70% of small firm owners are aware that websites require regular attention to be successful.
"In challenging economic conditions, business owners are more stretched for time and resources than ever," said Steve Holford, CMO of web host Fasthosts Internet.
"However, it is important to remember that often the simplest improvements to a website can make a noticeable impact on sales conversion rates. Even a modest business website must receive regular attention to fulfil its potential."
www.ukba.co.uk
The survey revealed that 33% of SMEs are not updating their websites because they do not have enough time, even though just under 70% of small firm owners are aware that websites require regular attention to be successful.
"In challenging economic conditions, business owners are more stretched for time and resources than ever," said Steve Holford, CMO of web host Fasthosts Internet.
"However, it is important to remember that often the simplest improvements to a website can make a noticeable impact on sales conversion rates. Even a modest business website must receive regular attention to fulfil its potential."
www.ukba.co.uk
Friday, 20 February 2009
Small firms 'losing money' by not selling on the internet
60% of small firms are losing out on money by not using their company website to sell their products and services, according to a new study published by BT.
The BT Voice of Small Business report surveyed more than 400 firms that employ a maximum of 50 staff and found that despite 80% of SMEs having a company website only half of these firms use the site to generate business.
The latest figures showed that over £20bn was spent online last year- meaning that small businesses are missing out on potential sales.
"The number of firms using the internet to sell their goods is too low, especially in a recession," said Stephen Alambritis, chief spokesman for the Federation of Small Businesses.
"There is clearly an opportunity to create sales online, not least because people are increasingly preferring to stay at home and shop rather than go out."
The BT Voice of Small Business report surveyed more than 400 firms that employ a maximum of 50 staff and found that despite 80% of SMEs having a company website only half of these firms use the site to generate business.
The latest figures showed that over £20bn was spent online last year- meaning that small businesses are missing out on potential sales.
"The number of firms using the internet to sell their goods is too low, especially in a recession," said Stephen Alambritis, chief spokesman for the Federation of Small Businesses.
"There is clearly an opportunity to create sales online, not least because people are increasingly preferring to stay at home and shop rather than go out."
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