Recession - Who Is Riding The Storm?

The research pinpoints the types of businesses more likely to be riding the storm rather than being swamped by the waves. So who is riding the storm?

• SMEs with mobile workforces – they are 10% less likely to have been hit by the slowdown
• SMEs with older, more experienced ‘captains’ – more than half of directors/owners aged over 55 are unconcerned about long term survival while just 31% of 35-44 year olds share this confidence
• SMEs who had a ‘worst case scenario’ strategy in place – confident, booming businesses were three times more likely to have had this in place
• SMEs investing more in training, IT & Telecoms, marketing - all are more likely to be riding the storm
• SMEs with a woman at the helm – female-run businesses are 30% more likely to be riding the storm

Extract from: A Guide To Plain Sailing Through The Recession - Plantronics - www.plantronics.com.

The full guide can be downloaded here: http://www.sme-guide.co.uk/

www.ukba.co.uk