60% of small firms are losing out on money by not using their company website to sell their products and services, according to a new study published by BT.
The BT Voice of Small Business report surveyed more than 400 firms that employ a maximum of 50 staff and found that despite 80% of SMEs having a company website only half of these firms use the site to generate business.
The latest figures showed that over £20bn was spent online last year- meaning that small businesses are missing out on potential sales.
"The number of firms using the internet to sell their goods is too low, especially in a recession," said Stephen Alambritis, chief spokesman for the Federation of Small Businesses.
"There is clearly an opportunity to create sales online, not least because people are increasingly preferring to stay at home and shop rather than go out."
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Ther may be a perception that a company is "too small" or the target market is not suited to online selling. I think many businesses would be surprised by how much extrar business they can achieve through online marketing and selling. Advice froma competent marketing expert can be very valuable in taking an online presence forward.
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