According to a recent O2 survey, small and medium-sized businesses are looking to Twitter as a way to cut marketing costs and directly communicate with clients and potential clients.
The poll of 500 small firms found that 17% are already using Twitter, with 25% of these SMEs signing up to the social networking site in the last month.
Nearly a third of those surveyed said they had saved up to £1,000 since signing up and 16% claimed that they had been able to save up to £5,000.
"The increase in small businesses using converged devices such as smartphones combined with the simplicity of Twitter represents a fantastic opportunity to further raise their profiles and increase efficiency," said Simon Devonshire, head of small business marketing at O2.
The poll of 500 small firms found that 17% are already using Twitter, with 25% of these SMEs signing up to the social networking site in the last month.
Nearly a third of those surveyed said they had saved up to £1,000 since signing up and 16% claimed that they had been able to save up to £5,000.
"The increase in small businesses using converged devices such as smartphones combined with the simplicity of Twitter represents a fantastic opportunity to further raise their profiles and increase efficiency," said Simon Devonshire, head of small business marketing at O2.
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