For example, if you are looking to apply for venture capital or business angel funding, the 8 points of interest to a potential investor are:
:: What is the business?
:: What is the product/service?
:: What is the market place?
:: What is the future potential of the business?
:: What are the forecast profit and turnover figures?
:: What is the investment required?
:: What are the prospects for the Investor?
:: What is the exit strategy?
Also the executive summary is very important - 90%+ of all angels will only read the executive summary and if it does not include the 8 things that interest them there is a very strong likelihood that they will give up and start on reading the next plan.
The executive summary should be no more than 2 pages in length.
Free Business Plan Template: click here to access
www.ukba.co.uk
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2 comments:
I believe one important factor has been omitted.
The management team. Are all the required skill areas covered?
I would be interested in other comments.
We should also remember that a business plan should be of use to the owners of the business to guide them for the 2-3 years that it will be relevant
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